Shop Red White & Blue – 🏠For the Home – 🏡 Household
featured in Candles and Decor
Nestled at the intersection of creativity and passion, Lerch Acres is not just a business—it’s a labor of love. We had the pleasure of sitting down with Natalie Gordinho, the founder of Lerch Acres, to learn more about her journey, her inspirations, and the heart behind her dream of turning houses into homes.
Q: Natalie, let’s start with the heart of Lerch Acres. What inspired you to create this business?
Natalie: It all began with my love for creating spaces that feel truly personal. I’ve always been someone who wanted my surroundings to reflect who I am and what I value. My journey into home decor started simply, with small changes like swapping out pillow covers and adding fresh coats of paint. Over time, that evolved into bigger DIY projects—think power tools, beadboard, and even tiling! It was a way for me to make our house a home, and I wanted to help others do the same.
The idea for Lerch Acres had been in my heart for years, but life always seemed to get in the way. Between raising three kids, managing a household, and working in real estate and finance, I kept putting it off. Finally, I decided it was time to take the leap. I wanted to turn my passion into something meaningful—not just for me, but for others who dream of creating homes they love, even on a budget.
Q: It sounds like your journey to Lerch Acres wasn’t exactly a straight line. Tell us more about that.
Natalie: Definitely not! My first love was actually fashion merchandising. I remember being a high schooler working a retail job and being assigned to help with floor set changes. I absolutely loved it—it was like creating an experience for people. Later, I had to decide between pursuing a degree in business or following my dream of studying fashion merchandising at the Art Institute. Love won out, and I chose to marry my amazing husband and start our family instead.
While raising my kids, I worked in real estate and finance, jobs that gave me flexibility but also allowed me to nurture my creative side. Pinterest became my go-to for inspiration, and I’d spend hours finding ways to transform our spaces. Little by little, I realized that home decor was more than a hobby—it was my passion.
Q: What makes Lerch Acres unique compared to other home decor businesses?
Natalie: Lerch Acres isn’t just a shop; it’s a resource and a community. We focus on helping people create homes that tell their stories, even if they’re working with a tight budget. Our products blend thrifted treasures with pieces proudly made in the USA.
We also prioritize inspiration and guidance. It’s not just about selling decor; it’s about showing people that they can achieve the home of their dreams without spending a fortune. I want to empower others to infuse their homes with personality, history, and love.
Q: How do you balance being a business owner, wife, and mom?
Natalie: It’s definitely a balancing act! I wear so many hats—chauffeur, chef, laundry expert, band-aid provider, you name it. But at the core of it all is my family. They inspire me every day, and they’ve been my biggest supporters. My kids might say I also spend a lot of time moving furniture around or escaping to the beach, but those are my ways of recharging.
Q: What’s your vision for Lerch Acres?
Natalie: My dream is for Lerch Acres to be more than a business—it’s a movement to help people embrace their unique styles and create spaces they love. We want to inspire, support, and provide affordable solutions to anyone looking to make their house a true home.
Ultimately, I hope Lerch Acres becomes a household name synonymous with creativity, affordability, and heart. As we grow, I want to stay true to the values that started it all: helping people turn houses into homes, one budget-friendly piece of decor at a time.
Q: Any advice for someone dreaming of starting their own business?
Natalie: Don’t let excuses hold you back. I spent years hesitating—thinking I didn’t have enough time, money, or experience. But the truth is, there will never be a “perfect” moment. Start small, stay focused on your passion, and trust the process. Dreams take courage, but they’re so worth it.
Lerch Acres is proof that with heart, vision, and determination, it’s possible to turn a dream into reality. Through her journey, Natalie has created more than a business—she’s building a legacy of inspiration, creativity, and connection. Whether you’re redecorating your living room or searching for your next piece of inspiration, Lerch Acres is here to help you transform your space into a home you love.